Video is King

YouTube has 2 billion users worldwide and 200 million of those users are in the US as of 2022. That is a lot of opportunity for sales for your business!

Viewers are more loyal

They’re more likely to watch content they find engaging. They will want to know more about you so be sure to connect your social platforms and website.  

Popularity

YouTube is the second most popular platform for influencer marketing and the second largest search engine and is owned by the first largest search engine, Google.  

So much money

There are more opportunities for income: Brand deals, Affiliate Marketing, Sponsorships, Ads, Courses, E-Products, Memberships, Speaking Opportunities, etc.

GROWTH AND MAINTENANCE

Here are some of the things you need to grow and maintain your channel

  1. Importance of the right content (Type of person you are speaking to, Content Pillars, Research (What does well? What do people want to see? Know your audience)
  2. Strategyconsistency of content, when are you going to post? What time are you going to post? Are you leading up to a launch? Is there a particular season that your audience is more receptive to content? 
  3. Engaging with your community and nurturing them to become loyal fans.
  4. Understanding the algorithm and helping YouTube show your content to the right people. Suggested videos are where you want to be!
  5. SEO Optimization – to gain views, enhance traffic, and attract subscribers.
  6. Analytics, what to keep track of, how to read the data
  7. Filter and remove comments that are negative that the YouTube filters missed. 
  8. Thumbnails and Titles – They need to invoke emotion of what people will feel before/after they watch
  9. Tags versus keywords and what to include in your script (Most people miss this!)
  10. Avoid brand deal scams – Know who is legitimate and who is not
  11. Repurpose content to other platforms
  12. Quarterly Channel Audits
  13. Organize videos into playlists that increase overall watch time and keeps viewers on your channel.
  14. Once reaching monetization, know when to place ad breaks, how many is too many, and what content is safe to monetize.

 

How to become
successful on YouTube

Content Strategy

You need engaging titles, tags, thumbnails, and know when you can commit to posting consistently. You need to understand when your audience is most active and what they want to watch. 

Know your Data

You need to know how to read your metadata for each video and how to adjust your content, posting schedule, and strategy to match.

Get Help

Take advantage of those who are experienced and willing to help. Get my free guide below on Setting up a YouTube channel to jumpstart the process now! 

I’m ready to elevate my presence

MY SPECIALTY

I specialize in growing your channel through compelling storytelling which attracts leads back to your business while maintaining your channel and keeping your content schedule simple and organized.

I work with people who I believe in, who show a true passion for helping others and believe in what they do for the world. I have a particular soft spot for moms because they are badasses and the toughest humans I’ve ever met. 

If you are my person, let’s chat today and book your call below. If not, that’s fine too and I’ve created some freebies to help you jumpstart your channel today! 


Let’s Chat
8 simple steps to set up your youtube channel
Ultimate production and filming cheat sheet
The Complete Task List when uploading to youtube

Learn more

Testimonials

Don’t take my word for it. See what clients have to say.

5/5
“Marisa is the kind of person who truly adapts the mission of your business. She embodies the mission, vision, and values of the company and dedicates herself to being a trusted right hand. In addition to her constant encouragement, she is consistently refining and sharpening her skills to learn more and serve better. I am happy to know her and have seen her love for this industry.”

Alanna Thomas
5/5
“I am so blown away by you. It’s so rare to meet someone who is as invested in their clients as you are. Thank you so much for the time, energy, and love you put into what you do. I feel so relieved with you on board.”

Pualena Pakele
5/5
“I have had the great fortune to work with this powerhouse. Marisa gets stuff done. She delivers. Smart, innovative, heart centered as well as professional, who can top that? Thank you so much for helping me get Do Tell Foundation off the ground. FYI, everyone loves the website you created for us. Thank you so much! Looking forward to working with you soon again.”

Hajah Kandeh

Why is YouTube the best for your business?

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